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Studies and surveys

Primum executes reputation and case studies, which results are used for communication campaigns or as a basis to establish or fix the company’s reputation.

As a base for these studies we use the results of media content analysis, blogs and forums on the related topics, experts’ reports, consulting reviews, as well as results of special experts polls which we organize and conduct.

During our studies we attract the experts from the following groups:

  • — Representatives of state bodies
  • — Market experts and analysts
  • — Representatives of business associations
  • — Investment banks and asset management analysts
  • — Journalists
  • — Representatives of NGO

Diagnostic research includes study of the features of the company’s positioning in the competitive environment, the specifics of marketing and communications in the industry, public opinion on certain industry issues.



Primum Agency for Corporate and Financial Communications plans to cooperate with Vyazemskiy & Zapolskiy communications bureau • 27.01.2012
Elena Kuznetsova conducted a master class at Moscow PRWeek 2011 • 29.09.2011
Natalia Mandrova was elected new president of the IABC Russian chapter • 26.09.2011


According to the head of Analytical Department of Primum Corporate and Financial Communications Agency Mrs. Alexandra Semenova, "Bank advertising will return to a quieter note and won’t aim at attracting spontaneous borrowers and depositors. Aggression has just finished and the banks do not face the task to stand out at any cost."

• 11.10.2009


Russian Financiers Change their Rating of Influence in Second Quarter of 2011 • 19.07.2011
Mrs. Natalia Mandrova Took Part in Round Table Conference "Role of PR in Development of Civil Society" • 31.05.2011
Rating of Influence in First Quarter of 2011 • 20.05.2011