скачать презентацию

Reputation management

Today, while making decisions, investors take into consideration non-financial aspects of the business in addition to standard financial data.
In this context, top management and shareholders of the company can increase the businessinvestment attractiveness by taking joint actions towards improvement of the company's corporate governance, creation of its strong credit track record and promotion of the company's strategy,   which allow the investment community to make an objective assessment of the business and its growth potential.
Taking these steps along with its clients, Primum relies on gradual justification of companies market positioning, promotion of its management and corporate strategy, as well as on communication support for transactions, shaping the company's positive financial track record.


Primum Agency for Corporate and Financial Communications plans to cooperate with Vyazemskiy & Zapolskiy communications bureau • 27.01.2012
Elena Kuznetsova conducted a master class at Moscow PRWeek 2011 • 29.09.2011
Natalia Mandrova was elected new president of the IABC Russian chapter • 26.09.2011


According to the head of Analytical Department of Primum Corporate and Financial Communications Agency Mrs. Alexandra Semenova, "Bank advertising will return to a quieter note and won’t aim at attracting spontaneous borrowers and depositors. Aggression has just finished and the banks do not face the task to stand out at any cost."

• 11.10.2009


Russian Financiers Change their Rating of Influence in Second Quarter of 2011 • 19.07.2011
Mrs. Natalia Mandrova Took Part in Round Table Conference "Role of PR in Development of Civil Society" • 31.05.2011
Rating of Influence in First Quarter of 2011 • 20.05.2011