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Management positioning and promotion

The reputation of the CEO and management team of the company is a major factor of the company’s reputation and its investment attractiveness , and also the cornerstone for success in interaction with the state and the community.

Primum provides the following services:

  • — Strategic consulting on management positioning in media
  • — Initiating of interviews of the top managers (business, trade, and life style publications)
  • — The company’s speakers exposure in media by means of comments
  • — Individual training sessions in public speaking skills developments and interaction with journalists
  • — Speech writing
  • — Content support of top managers in social media



Primum Agency for Corporate and Financial Communications plans to cooperate with Vyazemskiy & Zapolskiy communications bureau • 27.01.2012
Elena Kuznetsova conducted a master class at Moscow PRWeek 2011 • 29.09.2011
Natalia Mandrova was elected new president of the IABC Russian chapter • 26.09.2011


According to the head of Analytical Department of Primum Corporate and Financial Communications Agency Mrs. Alexandra Semenova, "Bank advertising will return to a quieter note and won’t aim at attracting spontaneous borrowers and depositors. Aggression has just finished and the banks do not face the task to stand out at any cost."

• 11.10.2009


Russian Financiers Change their Rating of Influence in Second Quarter of 2011 • 19.07.2011
Mrs. Natalia Mandrova Took Part in Round Table Conference "Role of PR in Development of Civil Society" • 31.05.2011
Rating of Influence in First Quarter of 2011 • 20.05.2011