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Increasing of investment attractiveness

Today investors more often make their decisions taking into account non-financial aspects of the business.

Primum’s approach is based on the building of the company’s unique investment case. It combines financial and non-financial aspects of client reputation: substantiation of its market positions, the advantades of its corporate strategy, management team promotion and financial results favourable intepretation.

The programs to increase the investment attractiveness include:

  • — Development of communication strategy and plan
  • — Creation of core PR documents (press kit, company’s presentation) and Q&As
  • — Designing of "road maps" to reinforce the company’s media visibility according to strategic positioning line
  • — Promotion of financial news
  • — Anti-crisis consulting and leak strategies



Primum Agency for Corporate and Financial Communications plans to cooperate with Vyazemskiy & Zapolskiy communications bureau • 27.01.2012
Elena Kuznetsova conducted a master class at Moscow PRWeek 2011 • 29.09.2011
Natalia Mandrova was elected new president of the IABC Russian chapter • 26.09.2011


According to the head of Analytical Department of Primum Corporate and Financial Communications Agency Mrs. Alexandra Semenova, "Bank advertising will return to a quieter note and won’t aim at attracting spontaneous borrowers and depositors. Aggression has just finished and the banks do not face the task to stand out at any cost."

• 11.10.2009


Russian Financiers Change their Rating of Influence in Second Quarter of 2011 • 19.07.2011
Mrs. Natalia Mandrova Took Part in Round Table Conference "Role of PR in Development of Civil Society" • 31.05.2011
Rating of Influence in First Quarter of 2011 • 20.05.2011