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Strategic communication consulting

Primum views corporate reputation as an important intangible asset of a company, whose development is based on continuous work with content and proactive management.

We define the key areas of the company’s image development and build up its communication platform in accordance with the current situation on the client’s market, expectations of the company’s stakeholders and corporate strategy objectives. On this basis we develop communication tools and generate the content in a competitive information flow.

As part of communication consulting Primum provides the following services:

  • — Reputation studies and surveys
  • — Communication strategies and programs design
  • — Media materials development (press kits, company’s presentations, TV footages, etc.,releases, statements, agenda hightlights) and distribution
  • — Content conceptions and special texts creation (articles, synopsises, scenarios, references)
  • — Client’s web-page and other Internet opportunities development
  • — Establishing of client’s strong media relations and contacts with analysts
  • — Speakers’ skills trainings
  • — Anti-crisis consulting and leak strategies

 

NEWS

Primum Agency for Corporate and Financial Communications plans to cooperate with Vyazemskiy & Zapolskiy communications bureau • 27.01.2012
Elena Kuznetsova conducted a master class at Moscow PRWeek 2011 • 29.09.2011
Natalia Mandrova was elected new president of the IABC Russian chapter • 26.09.2011

OUR EXPERT INSIGHTS

According to the head of Analytical Department of Primum Corporate and Financial Communications Agency Mrs. Alexandra Semenova, "Bank advertising will return to a quieter note and won’t aim at attracting spontaneous borrowers and depositors. Aggression has just finished and the banks do not face the task to stand out at any cost."

• 11.10.2009

MEDIA ARTICLES

Russian Financiers Change their Rating of Influence in Second Quarter of 2011 • 19.07.2011
Mrs. Natalia Mandrova Took Part in Round Table Conference "Role of PR in Development of Civil Society" • 31.05.2011
Rating of Influence in First Quarter of 2011 • 20.05.2011