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Anti-crisis communications

Primum’s consultants help their clients to implement anti-crises solutions, that allow to begin managing of an information crisis as soon as it occurs , thus minimizing its negative impact on reputation and shareholder value.

The reputation risks management components include:

  • — Simulation of crisis situations during training sessions
  • — Coaching of speakers and PR staff
  • — Writing of guidelines, anti-crisis plan and Q&As
  • — 24/7 consulting during a crisis situation



Primum Agency for Corporate and Financial Communications plans to cooperate with Vyazemskiy & Zapolskiy communications bureau • 27.01.2012
Elena Kuznetsova conducted a master class at Moscow PRWeek 2011 • 29.09.2011
Natalia Mandrova was elected new president of the IABC Russian chapter • 26.09.2011


According to the head of Analytical Department of Primum Corporate and Financial Communications Agency Mrs. Alexandra Semenova, "Bank advertising will return to a quieter note and won’t aim at attracting spontaneous borrowers and depositors. Aggression has just finished and the banks do not face the task to stand out at any cost."

• 11.10.2009


Russian Financiers Change their Rating of Influence in Second Quarter of 2011 • 19.07.2011
Mrs. Natalia Mandrova Took Part in Round Table Conference "Role of PR in Development of Civil Society" • 31.05.2011
Rating of Influence in First Quarter of 2011 • 20.05.2011